Cookies are small data files which are placed on user’s device when user visit certain parts of Safari Asia Limited (“Safari”) website or click on Safari online advertisements. Cookies and similar technologies are used to identify user’s device for the following purpose:
1. Strictly necessary cookies. These essential cookies are set throughout Safari’s website and are required for the operation of the website to:
a. Allow Safari’s web server to determine whether the cookies setting on user’s web browser has been enabled or disabled. This allow Safari to know whether data can be collected from user’s web browser;
b. Temporarily allow user to carry information between pages of Safari website to avoid having to re-enter that information;
c. Temporarily identify user’s device after user has logged in to a secure page on Safari’s website so that Safari’s web server can maintain a dialogue with user’s web browser in order for data subject to carry out certain activities.
2. Analytical / performance cookies. These are used to help Safari improve Safari’s website by:
a. Tracking user’s visits to Safari website and recognising user’s web browser when user is repeat visitor so that Safari can gather statistics on new and repeat visitors to evaluate site effectiveness.
3. Functionality cookies. These are used to recognise user when user return to Safari’s website. This enables Safari to:
a. Personalise content for user and remember his / her preferences (for example, choice of language and region);
b. Store user login and other preference so he / she does not have to re-enter that information when he / she return Safari’s website.
4. Targeting / advertising cookies. These cookies record user’s visits to Safari’s website, his / her response to Safari’s online advertisements, track the pages he / she have visited and the website links he / she have followed. Safari use this information to:
a. Make Safari’s website more relevant to user’s interests;
b. Provide online advertisements or offers on Safari’s website or third-party websites which are most likely to interest he / she;
c. Evaluate the effectiveness of Safari’s online marketing and advertising programs.
The above cookies may be placed on user’s device by Safari or by third parties on Safari’s behalf (for example, advertising networks and providers of external services like web traffic analysis services). No personally identifiable information about user is collected or shared with third parties as a result of this.
Most browsers are initially set to accept cookies. If you prefer, you can set your browser to disable cookies. By disabling cookies, you may not be able to take full advantage of this website.
Should there be any inconsistencies between the English and Chinese versions, the English version shall prevail.